2023

Good Night Sleep System

Good Night is a sleep system designed specifically for middle-aged people to enhance their sleep experience and improve the quality of sleep.

What I did

User Research
User Interface

Structure Design
Industrial Design

Timeline

3 Months

Background & Research

Sleep disorder refers to a group of conditions that affect the ability to sleep well on a regular basis, leading to problems with falling asleep, staying asleep, or feeling rested upon waking. It can be caused by a variety of factors such as medical conditions, lifestyle habits, and environmental factors

Cause & Symptoms

Difficulty falling

staying asleep

Repeated instance of waking up earlier than desired

Reluctance around retiring at a sensible hour

  • From 2005 to 2010, about 4% of U.S. adults aged 20 and over used prescription sleep aids in the past month. Usage was lowest in the 20-39 age group (2%) and highest in those aged 80 and over (7%).

  • It is estimated that about 30% of adults aged 55-64 years old have some form of sleep disorder, and this percentage increases with age. Women have more sleep disorder than men.

  • In conducting a sleep quality and sleep disorder survey with 178 participants, I gained valuable insights into people's needs and identified specific groups that require assistance.

    • Those Product offer innovative features like intuitive controls, light-based sleep aids, and sound options, they also have limitations such as high cost, limited smart functionalities, and potential user fatigue with certain gestures.

    • A successful design in this market would ideally combine the strengths of these products—such as effective sleep regulation and user-friendly interfaces—while addressing their shortcomings, particularly in terms of cost-effectiveness and advanced smart features.

Insights

  • Most people choose to exercise or reduce light and noise when they have trouble falling asleep.

  • Many people think that light, sounds, and noises do not help them sleep, 80% of people aged 40-60 report waking up in the middle of the night.

  • Most people admit that they occasionally have difficulty falling asleep, and people report that their sleep quality is fair.

David, 58
Senior Project Manager

Background

David is a 58-year-old senior project manager living in a suburban area. He has been working in a high-pressure environment for over 30 years, which has gradually affected his sleep patterns. He is married with two grown-up children who have moved out for college and work. David enjoys reading, gardening, and occasionally plays golf on weekends.


Lifestyle

  • Leads a moderately active lifestyle but struggles to find time for regular exercise due to his demanding job.

  • Enjoys social gatherings but these are limited due to his erratic sleep schedule.

  • Tech-savvy and open to trying new technology solutions for health and wellness.

Health & Sleep Habits

  • Experiencing insomnia for 5 years: Difficulty in both falling and staying asleep.

  • Daytime tiredness: Impacts concentration and productivity at work.

  • Inconsistent sleep pattern: Attempts regular bedtime but often wakes up during the night.

  • Counterproductive sleep habits: Uses reading or TV to fall asleep, which can exacerbate sleep issues.


Needs

Seeks a non-invasive, natural solution for his sleep problems.

Prefers easy-to-use, intuitive products that can seamlessly integrate into his lifestyle.

Interested in a solution that can help establish a better sleep routine and create a restful sleep environment.

Challenge

  • Frustrated with the impact of poor sleep on his work and personal life.

  • Hesitant to use medication for sleep due to potential side effects.

  • Looking for a natural and effective way to improve his sleep quality.

  • Needs Analysis

  • Design Goals

Design Approaches
When considering the development of a sleep aid product for middle-aged users like David Thompson, who struggle with insomnia, focusing on noise, light, and aromatherapy can be an effective strategy.

Noise

  • White Noise or Soothing Soundscapes

  • Using specific sounds or noise patterns to create a relaxing environment that promotes better sleep.

Light

  • A treatment for sleep disorders

  • Uses bright light to regulate the body’s circadian rhythms

  • Reduced Blue Light Exposure (screen's blue light)


Aroma

  • Relaxation and Stress Reduction

    A popular complementary therapy for sleep disorders

Insights

  • Discovering that most products in the sleep aid market have not yet explored the sense of smell offers a significant opportunity.

  • Combining aromatherapy with elements like soothing sounds and light therapy could create a multi-sensory sleep aid, offering a holistic approach to improving sleep.

  • Sleep Routine, Light, and Noise are the most fitting treatment methods for our target users.

  • Our target user needs a product that offers long-term benefits, effectiveness, and ease of implementation.

Moon-Simulation Devices

Moon-simulation lights can be an effective and innovative way to enhance sleep routines. They can mimic the natural progression of moonlight, providing a calming and naturalistic environment conducive to sleep.

Bed-related Devices

  • Effectiveness in improving sleep quality and addressing insomnia

  • Seamlessly integrate

  • Understanding and solving sleep issues

Portable Devices

  • Accessibility and Safety

  • In the Survey, 60% of middle age people wake up in mid-night to going to the bathroom.


Wearable Devices

  • User Friendly

  • Provides valuable insights into sleep patterns and potential causes of insomnia, aiding users in improving their sleep quality.

Insights

  • The evaluation shows the tab and rotate way is easy to use, and the design shows the moon-simulation by the form of it.

  • After experimenting with various prototype forms, I've made a new discovery: combining a portable light with an aroma diffuser to create an innovative form for the product.

What's included?

Persona

Design Approaches

Sketches

Modeling

UI

Final Display

Future Work

Future Work

Product Positioning and

Unique Selling Proposition (USP)

Clearly define how Good Night Systems stands out from competitors, focusing on unique features like the combination of light, aroma diffuser, and motion sensor.

Pricing Strategy

Consider different pricing tiers or subscription models for ongoing services like app access or aromatherapy supplies.

Marketing and Promotion Plan

Leverage customer testimonials, case studies, and influencer to build trust and credibility.



Research and Development (R&D)

Plan for ongoing R&D to continually improve the product and introduce new features.

Copyright 2024 by Qianmu Yang